“WCVB #Chronicle 5: Along #MAshoreline scenic byway, a sisterhood of shops invites browsing” All images in this post are from the Chronicle story shot by Carl Vieira
“…Many of those entrepreneurs are women that (narrator) may have met on a very scenic north shore shopping trail!”
“(Narrator) The Essex Scenic Coastal Byway. Ninety miles of salt marsh and working waterfronts, dotted with famous clam shacks, antique stores, and open coastal dreamscapes, stretching from Lynn to Salisbury. The (Essex) Coastal (Scenic) Bywayis ONE OF THE PRETTIEST, MOST INTERESTING and DISTINCTIVE DRIVES IN THE STATE. Now you can approach it from a distinctly feminine point of view. A group of women have joined forces to market themselves with a brochure, a sort of coastal byway treasure map.”
It has been just over 6 months since the first airing of the “ Woman Owned Businesses on the Essex Coastal Scenic Byway” on Chronicle WCVB Ch.5.
Pauline Bresnahan writes, “We have seen a tremendous amount of visitors to our trail since because of that show. We have also mailed about one hundred copies of our trail map when we get a request either on our Facebook page or when they call a shop.
“We can’t begin to thank the Chronicle crew from the show. We have seen visitors from Needham, Pembroke, Roslindale, Methuen, Holliston, Quincy, Tewksbury, Chelmsford, Gardner, Andover, Gloucester, Rockport, Cambridge, Boston, Arlington, just to name a few. (courtesy photos – find more on the Facebook page)
“We were thrilled to have visitors arrive on a small bus from the Council on Aging in Topsfield MA. We encourage small tours when organizations contact us, including this exciting news:
VINTAGE CAR ENTHUSIASTS INSPIRED TO BOOK A ROAD TRIP for our tour
“Recently we were contacted by an Austin-Healey Auto owners group. They will be holding a weekend summit in Beverly and have asked to do part of our trail on an early morning in August. They have a three hour window and have asked for information. We are very excited to host this group of about 60 owners and their spouses. Some of us will offer refreshments and small gift pack on information about our own towns. “We have connected four communities along a beautiful road by working together. It has been awesome!”-
photo challenge: can you name the stars with an Austin-Healey? Look forward to seeing photographs of Austin Healeys August 2018 in Gloucester and along the Byway.
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In case you missed the wonderful tv special about these local businesses, here’s the link to watch the video (it’s not on YouTube, yet or downloadable or I’d upload it here in the post): CHRONICLE WCVB Channel 5: Business Meeting: The Women of the Byway,plus stills from the Chronicle video (all images in this post are from the Chronicle story shot by Carl Vieira), and some of the transcription excerpt from the show:
“THIS IS CHRONICLE ON WCVB CHANNEL 5. One, two, three…”We have a little bit of everything”…seven, eight, nine…”And we specialize in mid-century Danish modern furnishings…” Along this Massaschusetts shoreline, a sisterhood of shops invites browsing…”There’s room enough in this business for everyone”…
JOIN OUR BUSINESS MEETING. NEXT. ON CHRONICLE…[CREDITS/MUSIC]
host Anthony Everett- “Good evening. Working Women are our focus tonight. Opening night of the 13th Annual Massachusetts Conference For Women at the Boston Convention Center (Boston). And Shanya Seymour is there now.
host Shayna Seymour– “Hi, Anthony! Well, thousands of women have gathered here to hear Gloria Steinem, and I just got off the stage with Bethanny Frankel and she’s going to join us a little bit later in this show. Now, the conference also features professional networking. Best selling authors are here to talk, as well as products from many different female entrepreneurs…NOW, many of those entreprenurs are women that (narrator) may have met on a very scenic north shore shopping trail!”
[cue to story produced by Clint Conley and vidographer Carl Vieira, and narrated by _____]
“(Narrator) The Essex Scenic Coastal Byway. Ninety miles of salt marsh and working waterfronts, dotted with famous clam shacks, antique stores, and open coastal dreamscapes, stretching from Lynn to Salisbury. The (Essex) Coastal (Scenic) Bywayis ONE OF THE PRETTIEST, MOST INTERESTING and DISTINCTIVE DRIVES IN THE STATE. Now you can approach it from a distinctly feminine point of view. “It’s ten woman owned businesses in a ten mile stretch along the coastal byway.” A group of women have joined forces to market themeselves with a brochure, a sort of coastal byway treasure map. “It’s all in a straight line on our map and we call ourselves by number. I am number one on the map, so I’ll say, go [she points], number two is a mile up the street.”
Local women retailers and colleagues from Gloucester, Essex, Ipswich and Rowley met early last spring about working together to market their businesses. These street level shops represent 4 cities and towns, and share a regional ‘Main Street’ – Route 133/1A, part of the gorgeous 90 mile Essex Coastal Scenic Byway. The new Woman Owned Businesses Along The Essex Coastal Scenic Byway brochure will be in stores before Labor Day. I’ll re-post with higher resolution images and final copy when it’s unveiled. While you’re exploring this contemporary woman owned businesses trail, don’t miss the fantastic historic exhibition The Women of Essex – Stories to Share show sponsored by the Essex Historical Society and Shipbuilding Museum, on display on the 3rd Floor of the Essex Town Hall and Library, 30 Martin Street (Route 22), Essex.