Beverly. Massachusetts video production company Ted Reed TV is working with the US Attorney’s Office Massachusetts District to create the pilot videos for the multi-platform public information campaign titled “#Resist The Risk.” The goal of the campaign is to inform the public and spur new conversations about the dangers and consequences of abusing, selling and sharing prescription opioids that has had a devastating impact on families and communities in Massachusetts.
The segments have been filmed primarily in the North Shore area, and professional actors from TV commercials, stage and film were cast along side student actors from Emerson College, Endicott College, Salem State University and Gloucester High School. Producer/Director and Gloucester resident Ted Reed says, “We want to make each one of these messages have the ring of true life to them. Using actual locations where the opioid crisis has hit hardest in Massachusetts was part of the plan to depict the actual consequences of addiction, whether they be illegal sales, theft, overly trusting parents or babies born addicted to opioid-dependent mothers. Each member of the crew and cast had a story to tell about their own experience of a loved one or an acquaintance who suffered from addiction to either prescription or illegal pain-killers.”
Reed worked with members of the US Attorney’s office developing the scripts for the videos which will be distributed on social media, web sites and other avenues. He and Director of Photography Craig Kimberley developed the look and style of the video campaign to be rolled out by the end of this year. Casting was executed by Joanne Randazza of JMedia of Gloucester.
The campaign is being officially launched Wednesday, November 29.
Still photo credit: Roger Ward